While the simplicity of accessing the internet is growing, we see large surges in social networking sites, media sites, and blogs. As Facebook has become a common household name with nearly 850 million users, (Linkedin with nearly 130 million users and Google+ with nearly 100 million users), we can only expect that this form of communication will grow. The dynamic of social networking, in essence, is centered around communicating quickly with people nearby and around the world within seconds. Most of this communication consists of "likes" and brief comments, but for many users, they want the ability to give and receive information in moderate doses.
Starting a blog is an effective way to communicate a variety of thoughts throughout your life. Most of the blogs which I've read are generally economic items which people write. I have a few blogs which relate to various aspects of my life where I can collaborate my thoughts and make, what I hope are, useful citations. When you start a blog, it never hurts to experiment with ideas just to get the ball rolling. If the writing could use a little work, don't stress, you'll find things and get suggestions from people that happen to come on your blog.
When I was looking for things to put in my SharePoint blog (if you don't know what that is, feel free to check it out), I used Google Trends to find out what people were having the most questions about in SharePoint and I'd write about those things since I work with SharePoint everyday. It's a means of finding a little niche that you can find your way into.
One of the reasons why you may want to start a blog is to earn money. Most domain servers will charge you a little each month to keep your site going, but Google+ is free to use and provides a number of resources for your disposal, especially if you are just beginning to blog. I've explore a few of the other ones and settled here. But probably the information which you are looking for is Google Adsense.
Google Adsense is designed to bring advertisers to your site. There is a review process that they will perform before you can start using their service, but this shouldn't take too long. Once you start getting advertisements, you get paid money every time that someone views your blog, when they click on an advertisement, or buy something by way of an advertisement on your site. At first it doesn't grow quickly, but the money will grow quickly.
Most of the problems which people have when it comes to getting approved is that they do it too early before they have a significant amount of content, or traffic, to try to get advertisers to want to advertise. Remember, they're paying to be there, so they want to be able to get the clicks. If you're using blogger then going to the layout menu you can have Google place the ads for you in your site and you can add "gadgets" which may also be adds. Each click won't generate a lot of money, but the possibilities are large. And don't worry about what ads show up, they have a program that adapts the content to the advertisers.
Another useful tool for getting information about how your site is performing is Google Analytics. Be patient as you start out because there probably won't be a lot of traffic, but it will pick up as you keep going. Post the code that they give you in the <head> portion of the HTML code and it will take care of the rest.
In order to make your searches more effective, you can also use Google Adwords. This will help people navigate to your sites by being pulled by more searches. It costs a little bit, not as much as you'd think, but it has large benefits for gaining an audience.
I started a blog original to collect my thoughts and write down my ideas and see what other people thought about them. You might want to make a blog for your family, a class, or something else, but it is a good opportunity for you to sit down and just think about what you are writing. The content will come as you begin thinking about your audience in general.